hotel industry marketing Archives

How hotels are using QR codes to provide improved customer experiences

02/08/2012 Jennifer Goula

QR codes have made important headway in many industries, including hospitality, as hotels pick up the technology to provide their visitors with an improved experience throughout their stay. Some examples include the following: National Conference Center – Located in Leesburg, Virginia, this hotel uses QR codes to help with their green initiatives by posting 12 QR codes at various locations throughout the facility where there are eco-friendly efforts being made. When the barcode is scanned, the user can learn about the other efforts being made around the property, such as…

5 Tips for hotels using mobile marketing

08/12/2011 John Montgallo

Shanghai Hyatt Atrium View from Top Looking Down

Panelists at the third annual Hotel Data Conference have shown that though it is important for hotels to begin taking part in mobile to obtain more bookings, it must be done properly or there is a risk that guests could be lost. Five primary tips were identified for hotels that would like to take advantage of mobile marketing to their best abilities: 1. Get started with mobile – according to principal and CEO Vikram Singh of Evision, though mobile is currently quite a small part of the website traffic in…