NFC technology users get free Guinness beer

Guinness NFC technology mobile marketing

Pubs in the U.K. have been taking part in the world’s leading stout’s mobile marketing campaign. The top stout in the country, Guinness, has launched a new mobile marketing campaign that is based on NFC technology that is allowing the pumps in pubs to provide customers with an interactive experience. The taps from thousands of different pubs have already had this technology implemented. In fact, according to the latest data on this NFC technology marketing campaign, it has already been installed in 11,500 pub taps across the United Kingdom, as…

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QR codes and Guinness may be a winning pair

QR Code Guinness Marketing Campaign

Innovative use could help the codes gain a foothold with consumers Mobile marketing has become an important part of business. Companies have begun to see the importance of utilizing mobile marketing strategies and technologies, such as QR codes, because these are an ideal way to engage consumers who own smart phones and other mobile devices. QR codes, in particular, have become a popular tool amongst advertisers interested in connecting with these consumers. The codes, simple black and white patterns that can be linked to digital content, have yet to find…

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