QR Code Press

ScanLife report shows that QR codes and UPC barcodes are gaining ground with consumers in the U.S.

02/04/2012 Jennifer Goula

The latest Trend Report from ScanLife, a mobile marketing company, shows that the popularity of QR codes and UPC barcodes is growing in the U.S. These codes have been around for decades but consumers have only recently become aware of their existence. The report shows that 2D barcodes are beating traditional 1D barcodes, such as UPC codes, in popularity. This is due, primarily, to the fact that QR codes are much more dynamic than their counterparts, allowing consumers to gain access to a wealth of digital content by scanning them…

How to make a QR code out of chocolate

02/03/2012 Jorge Gonzalez

February has arrived and that means that Valentine’s Day is just around the corner. As the day creeps closer, people are beginning to look for gifts for their loved ones. For the tech-savvy, getting a romantic gift can be as simple as making a QR code. Chocolate is, perhaps, the most iconic sweet for Valentine’s Day. In the past, companies like Lock&Lock from South Korea have constructed QR codes made entirely out of chocolate. The feat is not as challenging as it may seem, as YouTube’s decocookie shows. Decocookie’s latest…

Artist Frank Haase creates QR coded shoes prototype

02/01/201202/01/2012 Stephen Vagus

As QR codes continue to grow more popular, companies are experimenting with innovative ways to use them. The innovation may come from people instead of companies, however, especially as more artists get their hands on the codes. Frank Haase, an artist and designer, has made a prototype pair of QR coded shoes. The idea is simple enough but could have major implications on marketing campaigns and may be a good tool for those looking to brand themselves. The shoes feature a QR code carved into their sole. The idea is…

Canadian restaurants adopt QR codes for the sake of transparency

01/28/201201/27/2012 Jennifer Goula

Restaurants in Vancouver, Canada, are beginning to adopt QR codes as a way to connect with customers. As people become more conscious about what they eat, they are beginning to wonder exactly where their food comes from. The restaurant industry has long held a standard of using fresh ingredients and humanely produced meat. Now, restaurateurs in Canada are looking to show their customers where their food comes from. QR codes are starting to show up on menus from a variety of establishments. When these codes are scanned with a smart…

Is it the end of the QR code or have we just begun?

01/26/2012 Stephen Vagus

Online marketing and media solutions company bieMEDIA has predicted that the end of QR codes is on the horizon. The codes, which have gained acclaim from marketers all over the world, may be made obsolete by mobile visual searches. bieMEDIA claims that these visual searchers are more convenient for consumers and provide a more dynamic experience. In an effort to see this prediction come to fruition, bieMEDIA has invested in Mobile Acuity, a developer of visual search applications for mobile devices. With a single, large investment, bieMEDIA has become the…