Restaurants in Vancouver, Canada, are beginning to adopt QR codes as a way to connect with customers. As people become more conscious about what they eat, they are beginning to wonder exactly where their food comes from. The restaurant industry has long held a standard of using fresh ingredients and humanely produced meat. Now, restaurateurs in Canada are looking to show their customers where their food comes from.
QR codes are starting to show up on menus from a variety of establishments. When these codes are scanned with a smart phone, customers are taken to Foodtree, a social media website that features businesses and food producers. The profiles found on the site are regularly updated, allowing users to find pertinent information regarding food products and services. The site exists to establish transparency in an industry that revolves around the quality of food products.
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There are currently more than 10,000 profiles that can be found on Foodtree, 150 of which are owned by restaurants. As more businesses seek to provide consumers with transparency, Derek Shanaham, co-founder of Foodtree, believes that they will flock to the site as it gives them an easy way to connect with customers.
The companies in Canada that have used the QR codes linking to the site are Bishop’s, Nicli Pizzeria, Rocky Mountain Flatbread Company and Campagnolo Roma.