The official quick response code made it possible for people to scan to donate during Pride. Elton John has rolled out a QR code to make it easier for people to be able to conveniently scan and make donations to The Elton John AIDS Foundation throughout Pride. The musician worked with Ogilvy UK and Clear Channel to help reach more consumers. The charitable partnership has made it possible to display the QR code to thousands of digital out-of-home screens located throughout the United Kingdom and Europe. The displays are all…
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