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Penetration of smartphones in the United States reaches 44 percent

12/16/201112/16/2011 Stephanie Beck

Nielsen has released its mobile data for the third quarter of 2011, which shows that among American mobile subscribers, smartphone penetration has reached a proportion of 44 percent. It is believed that this significant jump in the market share has been spurred by the adoption of the devices by individuals between the ages of 18 and 34 years. This statistic is over double the figure from two years ago, when penetration had reached only 18 percent, and it aligns well with the predictions that Nielsen had made when it said…

Who really is winning in today’s economy

03/26/201103/24/2011 Jorge Gonzalez

Social Media has shown that it is here to stay. Add to that the soaring popularity of mobile devices, and you have a marketing gold mine. Technology has increased the processing speed and graphics, making mobile phone users more inclined to use Social Media, shopping and other applications. With so much going into mobile technology, experts are predicting that in the very near future, the sale of laptops and personal computers will be overrun by the sale of mobile devices. U.S. adults who are mobile phone users are at…