QVC Revolutionizes Social Commerce with 24/7 TikTok Streaming QVC, a pioneer in the live-shopping arena, has embarked on a groundbreaking venture by launching continuous 24/7 shopping streams on TikTok Shop. This innovative partnership aims to rejuvenate the company’s legacy by reaching younger, digital-first audiences and adapting to the rapid growth of social commerce. The move is QVC’s bold bet to stay relevant in today’s fluid retail landscape. QVC’s Bold Leap into TikTok This isn’t QVC’s first foray into blending entertainment and e-commerce, but it is certainly its most ambitious. Partnering…
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Nordstrom acquires new mobile shopping tech to amp its digital retail
The massive retailer has grabbed up a number of startups to solidify its m-commerce position. Nordstrom has been acquiring a considerable number of mobile shopping tech startups. This includes BevyUp and MessageYes most recently. The fashion retail chain is evidently seeking to give itself a sturdy m-commerce offering. BevyUp is a digital selling too provider. MessageYes is a conversation commerce provider. These are only the latest mobile shopping tech acquisitions. They were purchased in separate deals to enhance the Nordstrom mobile commerce strategy, said a press release from the company.…
Read MoreIs Mobile Commerce the Way of the Future?
The world is becoming increasingly mobile-centric. People around the globe are gaining access to smartphones and the mobile Internet, and they are beginning to use their devices to make their daily lives more convenient or, at least, more connected. In a relatively short amount of time, mobile devices have become a very important part of global society, and these devices are beginning to play a large role in the financial space as well. With smartphone adoption growing rapidly, the demand for mobile commerce services is also on the rise. People…
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