customized QR codes Archives

Maserati uses customized print ad QR codes to allow consumers to build their car

02/25/2012 Julie Campbell

Maserati, the Italian automaker, has released the details of their latest mobile marketing campaign, which includes the use of customized QR codes in a print ad, which redirects mobile device users to an optimized site where they care design the GranTurismo S of their dreams. The ad, which has been published in several luxury-focused magazines, is a single page placement that includes a QR code that has been designed with the Maserati logo in its center. When scanned using a mobile device, the consumer is redirected to an optimized site…

Saks Fifth Avenue brings m-commerce to its holiday window display

12/26/201112/26/2011 John Montgallo

Saks Fifth Avenue has a tradition of drawing local attention in New York City to its holiday display windows, but this year, it is offering something new by adding customized QR codes that encourage participation in mobile-commerce purchases, too. These two dimensional barcodes allow consumers to use their smartphones or tablet computers to visit the retailer’s mobile store where they can shop for the gifts on their lists, or to view a short video which is being called “the holiday show”. Many are applauding this latest effort by Saks, as…