The results of a recent data analysis have shown that traffic is driven from social networks to brand sites. According to the latest Forrester Search Marketing Playbook (2013) marketers that use social media marketing as an element of their overall strategies online are driving consumers back to their brand sites by participating in social media. The research has finally shown that there is tangible benefit from using this advertising technique. The report from Forrester indicated that 32 percent of consumers find the official brand web pages that they visit by…
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