The results of a recent data analysis have shown that traffic is driven from social networks to brand sites.
According to the latest Forrester Search Marketing Playbook (2013) marketers that use social media marketing as an element of their overall strategies online are driving consumers back to their brand sites by participating in social media.
The research has finally shown that there is tangible benefit from using this advertising technique.
The report from Forrester indicated that 32 percent of consumers find the official brand web pages that they visit by way of social media marketing on the most popular sites such as Facebook, Google+ and Twitter. This result is in second place only to organic search results for delivering consumers to these sites through the discovery of their locations.
Social media marketing has been rapidly growing as a preferred method of use by consumers.
Consumers are quickly taking on social media marketing channels as one of the ways that they like the most for discovering the websites for the companies and brands that they like, said the report. Comparatively, in 2010, only 18 percent of consumers were finding these domains through social network channels. This figure had risen to 25 percent by 2011, before it finally reached the one third marker in 2012.
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It is important to recognize that the reach of social media marketing is steadily broadening, as brands continue to share unique content on these networks. This is effectively driving a larger number of consumers back to the actual homepages of those companies. Recently, Brafton reported that 67 percent of internet users are logging into their accounts on network sites a minimum of once per month. This year, approximately 25 percent of the population of the world will be social media users.
This suggest that companies that invest in social media marketing and maintain their presences will be able to make sure that their brands are continually kept right in front of online consumers and that their websites will be able to continue to benefit from the bump in traffic that this channel provides. As businesses continue to send more of their resources in this direction, this will ultimately help to improve their bottom lines because of the contribution that these networks will be making.