Mobile World Congress Attendees Pick Blippar as World’s Most Innovative Mobile Technology

Augmented Reality Video

As winners of ‘A Vision of 2022’, the image-recognition company is invited to the American telecoms giant AT&T’s Innovation Foundry in California. 5th March 2012, blippar, the image-recognition company, has been chosen as the most innovative mobile technology in the world after a public vote at Mobile World Congress (MWC) in Barcelona this week. Blippar wowed audiences with a demo of its free app at the “Vision of 2022” session, hosted by US telecoms giant AT&T. Competing against some of the world’s finest innovators in the mobile space, blippar won…

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Waitrose partners with Blippar to bring augmented reality to online shopping

Waitrose Augmented Reality Marketing

Waitrose, a grocery retailer, has partnered with Blippar, makers of a powerful augmented reality platform of the same name, to launch a new campaign that aims to make purchasing groceries online more intuitive. Blippar is becoming a popular tool for retailers and other businesses because it allows them to engage consumers in a more dynamic manner by transforming static advertisements and printed materials into immersive 3D, virtual reality experiences. Waitrose recently launched a new 90-second commercial. Viewers with the Blippar mobile app were able to unlock exclusive content embedded within the…

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