Black Friday shoppers looked to mobile commerce in record numbers this year

Mobile commerce - Black Friday Sale on smartphone

Consumers overall looked to the internet to provide them with the deals they wanted from the sales. This year, online shopping on Black Friday rose by 7.5 percent over last year on the same day, including buying on laptops, computers and mobile commerce. Total estimated sales on the one day were $9.8 billion in the United States, said Adobe Analytics. This is a further indication that online and mobile commerce are highly appealing to consumers and that they will look there first for many of the deals they’re hunting for.…

Read More