QR Code Press

German augmented reality company Metaio could cause a technology revolution

10/01/201110/01/2011 John Montgallo

The insideAR 2011 conference came to an end this week, leaving many that attended the event brimming with expectations about the promising future of augmented reality. The technology has been attracting a lot of attention in recent months due to the innovative uses some businesses have been thinking up for the technology. The conference focused on the myriad of ways augmented reality can be used, from marketing to medical research, and how the technology can be taken beyond the realm of novelty. The event attracted many leading AR companies, but…

World’s first augmented reality newspaper launched in Ireland

09/20/201109/20/2011 Stephen Vagus

While the world of news seems like an endless storm of change and adaptation, the reality is that the technology behind the new industry is still quite rudimentary. Despite the ability for new organizations to stay on top of breaking events around the world, the industry as a whole is slow to accept new technologies that could help it connect with a larger audience. Some believe that this adds a much needed point of stability in an industry that is defined by tumultuous changes in the world, but if consumers…

Vocaloid star, Hatsune Miku, gets an augmented reality makeover

09/16/201109/16/2011 Jorge Gonzalez

Japan is often thought of as the land of technological innovation. The nation has certainly developed a reputation as such, with the vast majority of the world’s interactive, entertainment and medical technology being birthed there. Adding to this concept, the developers of the massively popular Vocaloid system, a synthetic voice generation program used to create songs, have begun using augmented reality to bring their line of famous characters to new life. Vocaloid first began gathering a massive following the introduction of Hatsune Miku, the program’s female persona, in 2007. The…

Volkswagen augmented reality marketing campaign a resounding success!

09/15/2011 Stephen Vagus

Volkswagen recently launched a new marketing campaign which was completely centered around augmented reality. The automaker has shown remarkable prowess with online and interactive technologies in the past, and their latest venture into the realm of augmented reality only proves their mastery of the medium. This past July, the automaker introduced their AR advertisements to consumers through several magazines. The advertisement could be removed from the magazine and used to launch an augmented reality program that would allow users to participate in a virtual race. Participants were put inside one…

New augmented reality platform seeks to bring new life to the world of board games

09/01/201109/01/2011 Jennifer Goula

A new augmented reality project seeks to bring new life to board games through the use of technology. In bygone years, board games and other strategy-based games were a reliable form of entertainment. As technology grew to encompass the whole of society, people turned to more convenient forms of entertainment such as online games and surfing the Internet. While technology struck a grievous blow to the world of turn-based games, it may also be the one thing that can bring the industry back from the brink of obsolescence. OggBoard, a…