Tag: augmented reality goggles

Occipital looks to usher in a new generation of augmented reality

Stephen Vagus
RedLaser Barcode Scanner App

Occipital, an ambitious computer software company based in California, has recently finished their latest phase of fundraising efforts, netting more than $7 million in funding that will be used for the development of next-generation augmented reality technology. The company is well known for their RedLaser barcode scanning app, which was released last year. Occipital is expanding its repertoire into augmented reality, believing that the technology is the next step in the evolution of computer technology. Occipital’s next venture will be based upon their 360 Panorama app, which captures panoramic images…

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Thinking about building your own AR app…

Jennifer Goula
Layar Augmented Reality App

Advances in technology have helped to increase the use of augmented reality (AR) applications in several areas, including teaching, art and business. Many business owners have been looking into the marketing possibilities available to them through AR. Now, thanks to Layar, people may be able to start building their own AR apps. Layar is a Dutch company founded in 2009. They created a mobile browser called Layar, which allows users to find assorted items by use of augmented reality technology. The browser and AR utilize a Smartphone’s GPS, camera, compass…

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Newly released AR apps not only entertain but organize, sell and maybe even save lives!

Jennifer Goula
Mobile App Builder

Augmented reality (AR) applications are starting to be created for use as productivity tools. Most of the AR apps that have been marketed have been games or novelties to entertain the users. Now, a leading technology magazine is showcasing some of the more productive aspects of AR. A few researchers from Miami University have developed ShelvAR, an augmented reality app that can scan a library bookshelf and automatically show which books are misfiled. The app quickly analyzes the call numbers and shows which way the book needs to be moved…

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What part of the puzzle does AR fit in?

Jennifer Goula
Mobile Loyalty Program Marketing

  The rate at which mobile device popularity grew was beyond what most had predicted or expected. The growth and use exploded, and since then developers have been on overtime, trying to keep pace with our demands for more. One product that is finally gaining some traction is augmented reality (AR) applications. Augmented reality (AR) has been around for quite some time, but applications and programs just recently began to get attention. AR is a live direct or indirect view of the physical, real world environment, with computer graphics (or…

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