Occipital looks to usher in a new generation of augmented reality

RedLaser Barcode Scanner App

RedLaser Barcode Scanner App

Occipital, an ambitious computer software company based in California, has recently finished their latest phase of fundraising efforts, netting more than $7 million in funding that will be used for the development of next-generation augmented reality technology. The company is well known for their RedLaser barcode scanning app, which was released last year. Occipital is expanding its repertoire into augmented reality, believing that the technology is the next step in the evolution of computer technology.

Occipital’s next venture will be based upon their 360 Panorama app, which captures panoramic images in 3D. The company is aiming to transform how people view the world by using computer vision technology. Computer vision is a complicated technology, allowing a computer system to extract information from images. In the past, such technology has been used to solve puzzles, navigate through mazes and predict how quickly the northern ice caps will melt.

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The technology builds a bridge between the physical and digital worlds, allowing developers to tinker with the aspects of reality. Using AR, Occipital plans to bring about a new era of computer vision and change how people see the world. The company has yet to release specific details regarding their plans to accomplish this goal, but if the latest round of fundraising can be used as an indicator, the project may hold some promise.

Occipital will be conduction another series of fundraising in the coming months.

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