QR Code Press

Microsoft files patent for new augmented reality project

03/21/2012 Stephen Vagus

Microsoft is the latest addition to technology companies working on developing head-mounted augmented reality devices. The company has recently filed a patent for a new AR headset. The company has been very selective about the information it is sharing regarding its new project, but the device may be used for next generation gaming platforms. Early this year, news arose of Microsoft working on the Xbox 720, the successor to the massively successful Xbox 360. Given the company’s latest patent filing, the possibility of a new Xbox console may not be…

ERA Real Estate adopts augmented reality to connect with potential homebuyers

03/20/201203/20/2012 Sam Lambert

Augmented reality has gained a foothold in the real estate industry. The industry has been growing more attuned to technology over the past few years, attempting to utilize emerging technologies to catch the attention of potential clients who are inseparable from their mobile devices. Realtors were one of the earliest users of QR codes. The popularity of the codes today is partly due to the extensive use they saw in the real estate industry. Though augmented reality is already quite popular, realtors may be able to find new ways to…

Holiday Inn London launches augmented reality campaign ahead of the 2012 Olympic Games

03/15/2012 Jorge Gonzalez

Holiday Inn London is claiming the title of world’s first augmented reality hotel. The expansive hotel chain has teamed with augmented reality developer Aurasma to launch the Holiday Inn Olympic STAY YOU Campaign. The campaign brings together some of the British athletes that will compete in this year’s Olympic Games, which will be held in London. Holiday Inn is preparing for the event by giving those visiting the country to view the Olympics a chance to see Olympic athletes in their own rooms. These will only be digital representations, of…

Marvel teams with Aurasma to make interactive digital comics

03/12/201203/12/2012 Sam Lambert

Acclaimed comic and entertainment company Marvel has announced a partnership with augmented reality developer Aurasma this week. Marvel has taken a keen interest in the advent of augmented reality technology and how consumers are responding to the new interactive platforms it has spawned. As such, the company hopes to provide fans with an engaging experience with its new line of comics, called “Marvel Infinite Comics.” This new line is designed specifically for digital viewing and will be using the Aurasma platform to make the story interactive. The print world has…

Myspace and Gravity Jack team to bring augmented reality to the forefront of social media

03/09/201203/09/2012 Jorge Gonzalez

*Gravity Jack augmented reality demo As augmented reality and social media begin to intertwine, more companies and networks are building partnerships. The latest of these is the teaming of Gravity Jack, an augmented reality developer, and Myspace, the one-time ruler of social networking space. The duo has plans to bring augmented reality technology to the realm of music and entertainment. The effort will produce new and engaging content that will be available on the Myspace platform. Myspace has been working on this content since last year, when it was purchased…