AR development firm Archives

Intel to make augmented reality chipsets with the help of Total Immersion

12/02/2011 Sam Lambert

The Intel Corporation, a multinational technology company based in the U.S., has announced that it is developing a new computer chipset that will incorporate augmented reality technology. Intel has teamed with Total Immersion, an AR development firm, to make the new chipset possible. Both companies anticipate releasing the first augmented reality chipsets into the commercial market in roughly three years. Exactly what these new computer chips will be capable of is not yet known, but Intel expects that they will change how people use computers. Augmented reality is becoming a…

National Geographic enters the augmented reality field with new mobile app

11/09/201111/09/2011 Stephanie Beck

National Geographic has launched a new mobile application that looks to blur the lines between the physical and digital worlds. The app uses augmented reality to bring exotic animals to life, allowing people to interact with them in a number of different ways. Augmented reality technology has been gaining a great deal of support in the marketing world due to its knack for making advertising much more immersive and engaging. Consumers have responded well to the recent deployment of augmented reality initiatives, which has encouraged companies and organizations to make…