apple mobile shopping Archives

Study shows Apple, Amazon, and Dell take the top spots for mobile consumer satisfaction

01/13/2012 Julie Campbell

According to the results of a study performed by ForeSee, mobile shoppers were most satisfied with the experience provided by online retail giants Apple, Amazon, and Dell. ForeSee accumulated adequate data to achieve a solid and statistically reliable score for mobile satisfaction among the top 16 American online retailers. The score was based on 100 points and compared the mobile experience with that of the traditional web. There was a significant margin between Apple, which had the highest score, and Sears, which had the lowest among the top 16. Apple’s…

The look of m-commerce in 2012

12/22/201112/22/2011 Jorge Gonzalez

Mobile has already shown that it is about to dramatically change the way that we buy and sell, and as of the holiday season, it has become quite clear that smartphones and tablets are becoming increasingly important to the lives and shopping behaviors of consumers. With mobile devices available to them, consumers have come to expect to have large amounts of information, products, services, and communication available to them at every moment, no matter when or where they are. With this new perspective, it is obvious that the smartphone will…