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iTime prank by Jimmy Kimmel suggests consumers are loyal, regardless of features

07/28/201407/26/2014 Julie Campbell

The hugely popular talk show host used a Casio watch featuring the Apple logo to prove his theory. As the rumors about the so called iTime – the smartwatch from Apple that had previously been nicknamed the iWatch – continue to grow like wildfire, Jimmy Kimmel decided to test a theory about what it would take for people to accept the device and be impressed by it. To do this, he purchased a $20 Casio traditional wristwatch and placed the Apple logo on its underside. The faked iTime device was…

Smartwatch patent from Apple suggests an iWatch will put consumers on iTime

07/25/201407/23/2014 Stephanie Beck

The U.S. Patent and Trademark Office has once again become a source of speculation for wearable technology watchers. For the wearable technology industry watchers, any news of the anticipated smartwatch from Apple is only growing evidence that the device actually exists and increasing fuel for speculations regarding its design and features. The latest form of this evidence has now provided more detail regarding a touchscreen wearable connected to a smartphone. The information came from the U.S. Patent and Trademark Office, which has been a ready source of confirmation and data…