QR Code Press

Ericsson ConsumerLab highlights potential of African m-commerce

11/16/2012 Stephen Vagus

Ericsson ConsumerLab report signals promising growth of m-commerce in Africa Africa is home to a mobile commerce industry that is bursting with potential. As more consumers gain access to mobile devices in countries like Ghana, South Africa, and Tanzania, the demand for m-commerce services is on the rise. These consumers have shown a great deal of interest in shopping and purchasing products through their mobile devices. Ericsson ConsumerLab, a leading provider of communications technology and services, has taken note of the promise of the African m-commerce industry and has been…

Mobile payments are rapidly evolving in Africa

10/30/201210/29/2012 Jennifer Goula

Though M-Pesa from Kenya is still the most successful, the market is growing quickly. M-Pesa, the mobile payments program from Kenya’s Safricom, is easily the top form of smartphone transaction in Africa, but that marketplace is rapidly growing and evolving with many other players taking part. Many are surprised to find that there are parts of Africa where its competitors are in the lead. Africa is one of the regions where mobile payments are taking off like wildfire. In fact, the population appears to be making massive move toward a…

M-commerce is about to take its first vital steps in sub-Saharan Africa

09/11/2012 Julie Campbell

New report lays out notable potential for mobile shopping in this region. ConsumerLab, Ericsson has released a report that demonstrates the current potential for a rapid explosion of m-commerce throughout the sub-Saharan region of the African continent. The company performed extensive, in-depth interviews with smartphone users to produce the report. These interviews were held with the participation of smartphone owners in the countries of South Africa, Tanzania, and Ghana. What was discovered included four primary findings: • Consumers in these areas are always seeking new methods of bettering their personal…