Implementing QR codes into advertising is paying off for Leslie Robinson, owner of Mane Image, Indiana. With the impact of new technology on marketing, Leslie was determined to put it to use for her business. Last year, Leslie launched an overall of her current billboard campaign, soliciting the help of marketing firm Point Imaging. Grappling with the problem of creating a billboard that was visually compelling while providing vital information on the business, the team decided to include a giant QR code with the billboard image. The initiative created powerful…
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