Technology is popular in commerce, but that is not the only use for NFC
NFC technology has, almost single-handedly, driven forward the progress of the mobile commerce industry. Because of this, the technology is often considered for its uses in this sector. The uses for the technology are numerous, however, particularly in the marketing industry. As a marketing tool, NFC has been gaining a great deal of attention because of its interactivity. With the number of consumers with mobile devices growing, NFC and other interactive technologies are beginning to dominate the mobile marketing industry.
Report shows that NFC can be a powerful marketing tool
A recent study from Kinetic Worldwide, a leading marketing agency, shows that companies are beginning to take more interest in NFC technology and how it can be applied to marketing. In the United Kingdom, the technology is causing quite a stir. According to the report, more than 3,000 mobile consumers interacted with NFC-enabled advertisements from 13 different companies. Some of these advertisements contained video content or discounts on products. The report notes that the most popular advertisements were those that offered content that was marked as “unseen” or “exclusive.”
Technology can also be used to track students
This is not the only use for NFC technology in the UK, or in other parts of the world. ScholarChip, an innovative technology company, recently unveiled its School Safety and Operations (SSOS) platform, which utilizes NFC-enabled microchips as a way to track the whereabouts of students while on school property. These chips are embedded in ID cards issued to students, allowing school officials to keep an eye on students during organized events or trips abroad.
Demand for new mobile devices brings more attention to the numerous uses for NFC technology
NFC technology has managed to garner a great deal of interest from consumers and companies all over the world. As the technology becomes more mainstream, the demand for NFC-enabled mobile devices grows. With this demand reaching higher levels, the uses for NFC technology beyond the realms of commerce are beginning to draw more attention.
