Isis, the joint venture mobile commerce network established by AT&T, Verizon Wireless, and T-Mobile USA, has recently announced that MasterCard, Visa, American Express, and Discover have all officially signed on to the network.
Isis stated that this addition will offer considerably greater options and convenience for payments made by mobile subscribers, while it also helps to build the new network’s ability to utilize payment terminals that are already established in many retail locations across the United States.
The creation of Isis was initially announced by the telecommunications companies at the end of 2010, as they declared that their customers would be provided with services that would allow them to use their mobile devices to redeem discount coupons, make purchases using point-of-sale transactions, and collect points through the use of loyalty cards at various merchants.
The original intention of Isis was to begin its own contactless payment network using near field communications (NFC), which would directly compete with major credit card companies such as MasterCard and Visa, as it partnered with Discover Financial Services in order to expand the required mobile payment infrastructure, and as it made Barclaycard US its first issuer.
Technology Quotes That Invite Thought -
However, this changed in May 2011, when Isis decided to work with any credit issuers or banks that were interested in participating, instead of against them, so that they could take advantage of the widest possible existing m-payment structure.
That said, Isis does still face significant competition from rival efforts in m-commerce from giants such as Google Wallet, which has already aligned with Sprint, Citi, MasterCard, and First Data.