The application will provide a warning fifteen minutes ahead of the arrival of rain or snow. Yahoo has recently announced that it is updating its Weather mobile app to provide alerts to people around the world in order to warn them when their area is expected to receive rain or snow within the next quarter of an hour. Though there have been several changes to the weather app, it is the alerts that is the most notable. This latest mobile app update will mean that Yahoo Weather users will be…
Read MoreTag: Yahoo
Mobile ad product innovation at Yahoo sees new high profile faces
The CEO of the company, Marissa Mayer, is not slowing down her efforts to shake things up. Yahoo made a considerable splash in 2014 when it made its acquisition of the mobile ad network and notable analytics company, Flurry, last year, and it is now working to ensure that it gets the very most out of the talent that it also managed to bring in through the purchase of that firm. There have been several reports that there has been a new senior vice president of ad products named at…
Read MoreWearable technology and mobile growth are Yahoo’s next big target
A number of the latest devices that are hitting the market may present the company with considerable opportunities. Yahoo has now revealed that it has taken aim at its next area of growth, which will include a great deal of mobile components, including wearable technology such as the opportunity presented by the release of the Apple Watch. The recovering company is now targeting the app world in order to help to transform itself. Yahoo’s senior vice president of mobile, Adam Cahan, has stated that wearable technology devices will be offering…
Read MoreYahoo re-launches its e-commerce service
Yahoo Stores is being re-launched in order to help the company find a footing in the digital retail space Yahoo has announced that it will be re-launching its beleaguered e-commerce platform, called Yahoo Stores. The platform had served as a way for the company to connect with digital consumers and businesses, providing them with a way to shop online. Unfortunately, the platform found it difficult to compete with others being offered by companies like Amazon and eBay and eventually fell to obsolescence. The new Yahoo Stores system is adopting a…
Read MoreYahoo sees promise in Taiwan’s mobile commerce scene
Yahoo Taiwan is beginning to take steps to engage mobile consumers Yahoo is looking to tap into the e-commerce market of Taiwan. The company’s Taiwanese division has taken note of the growing adoption of mobile devices and how these devices are beginning to have a major impact on consumer behavior. Yahoo believes that online sales will soon outpace sales coming from traditional, physical stores, with the Taiwanese e-commerce market reaching $33.34 billion in sales by the end of 2015. Nearly 40% of all online shoppers are using mobile devices Yahoo…
Read More