As Yahoo! and Bing make a comeback, so does mobile ad momentum in 2012’s first quarter

Mobile-Commerce

According to the IgnitionOne quarterly release, the 2012 first quarter has continued to generate solid year-over-year increases in search advertising, following a record last quarter in 2011. First quarter 2012, saw a significant search spending year over year growth, increasing by 30.3 percent, which was more than twice the spending in the first quarters of both last year and the year before. This spike has been credited to the rebirth of both Yahoo! and Bing, as they took the largest market share that they have seen since they partnered. In…

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New CEO at Yahoo takes a fresh mobile commerce focus

Yahoo Headquarters mobile marketing

Scott Thompson, the new CEO at Yahoo! Inc., may have used his keen skill for meticulous detail to bring the PayPal unit at eBay Inc. into mobile payments to bring revenues to over double their previous levels, and to bring the member base to over 100 million, but it is anticipated that his challenges will now be even greater. Fifty-four year old Thompson now faces the responsibility of bringing advertisers and users back to one of the largest American web portal, whose sales and market share are rapidly slipping away.…

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Visa partners with the NFL for mobile initiative to send winners to the Super Bowl

Visa Mobile Payments News

Visa has entered into a partnership with the NFL for a mobile initiative that will give consumers the opportunity to win a trip to the Super Bowl. This is the third year that Visa will be sponsoring Sports Fantasy Football through Yahoo, which is aimed at sports fans. This will include 10 top prizes of trips to Super Bowl XLVI, which can be won by consumers who have used their Visa cards during the contest period. According to the Visa Inc. head of North America marketing, Alex Craddock, from Los…

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The world looks to the Apps World Asia 2011 for digital marketing developments

Apps World Asia 2011

Singapore is hosting the Apps World Asia 2011, as well as the Social Media World Forum Asia 2011, which will show the continent, and the world, some of the latest new developments in digital marketing technologies. These conferences will occur at the same time at the Suntec Convention Center, over September 1st and 2nd, and will draw the industry’s top brands and personalities in the world to discuss the use of apps and social media by organizations seeking to build the connection with their customers and grow their brand awareness.…

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