Tag: USPS

Mobile marketing lessons from the successes of the USPS

John Montgallo
US post office uses qr codes

The use of QR codes and other smartphone friendly techniques has set a good example. The United States Postal Service has been integrating mobile marketing into its direct mail services and the results have been exceptionally positive, providing some solid examples of how smartphones can be properly used by marketers. In 2011, spending on direct mail increased by 2.9 percent over the year before. This took the spending on that channel up to $21 billion last year. Magna Advertising Group has stated that the USPS has managed to keep up…

Read More

United States Postal Service launches second discount campaign for those using QR codes

Sam Lambert
QR Code service

Mobile barcodes to bring discounts to mailers The U.S. Postal Service (USPS) has once again launched a temporary postage discount initiative that aims to boost business by encouraging mailers to use QR codes and other such barcodes. The campaign is identical to one that was launched by the USPS last year, which had been successful enough for the postal service to make another attempt. The USPS believes that the campaign will mimic the effects that it had last year by encouraging advertisers to send more mail. USPS takes note of…

Read More

Northwest Mailing Service adopts QR codes and Microsoft Tags

Sam Lambert
QR Codes mobile commerce used by mail service

Tags and QR codes keep track of the mail. The Northwest Mailing Service, a direct mail company based in Chicago, Illinois, has announced that it will be introducing QR codes and Microsoft Tags to its services. The company decided to adopt the mobile technologies after examining the response clients had regarding QR codes. Northwest believes that the codes could play a significant role in influencing the purchasing behavior of consumers and will be using the codes to help clients connect with a wider audience. The codes will begin appearing on…

Read More

QR code campaign from the U.S. Postal Service is a success

Jesse Collins
QR Code Postal Campaign

This past June, the U.S. Postal Service launched a QR code initiative in which the codes were attributed to nearly all standard mail. The initiative was part of a marketing campaign through which the postal service offered commercial mailers a 3% discount on first class and standard mailing options. Tom Foti, manager of marketing mail for the agency, opted to adopt the codes for the campaign in an attempt to increase mailing volume. Initial reports from the agency show that the campaign may have been successful in its goals. The…

Read More