For small to medium sized businesses, it is expected that these will increase their spending on digital advertising and marketing this year as compared to the previous one according to the Outlook report for 2011 released by Borrell Associates. In this report, 2,800 owners of SMBs were surveyed and results indicate that 84% of them will be spending on digital advertising while 53% will increase this part of their budgets. Results further indicate that a 30% growth is expected on the amount that these companies will spend on social media…
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QR Codes found in the produce section
California Giant Berry Farms has announced that they will be emblazoning their packaging labels with QR codes as a new way to engage consumers. The codes will be featured on all packages, often called clamshells, during the harvesting season. The company will also host weekly drawings which consumers can enter by scanning the code. The code resolves to California Giant’s mobile website and gives them the opportunity to enter a contest to win up to $100. Winners are chosen weekly and announced via the company’s Facebook page. Participants may choose…
Read MoreAvatar QR Codes
Tokyo based IT DeSign announced a new QR code generator that will overlay a Twitter avatar on a QR code. The codes will link to a user’s Twitter account. IT DeSign has designed a number of QR generators in the past as well as other platforms using QR codes. This new project is aimed at getting QR codes involved in social media and showing that the code, normally consisting of a black and white mosaic, can be more than an unfamiliar pattern. The company launched the program in January and…
Read MoreBig technology for small businesses work!
QR codes are proving to be a handy tool for local business all over the nation. In Seattle, the 2d codes are being used as a cost-effective way of exposure and allowing many business owners to save a small fortune on advertising fees. Being able to link the codes to sites like Facebook and Twitter, small businesses stand to gain significant online presence as intrigue over the black and white boxes grows. Such is the case for Mr. Gyros, a small eatery in Seattle. Co-owner Arsheed was working the…
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