Reviews play a big role when it comes to business. More than 70% of consumers rely on reviews when considering making a purchase, according to Business 2 Community, a market research firm that analysis emerging trends in connectivity between consumers and companies. Given the number of people that rely on referrals and their general affinity for social media, businesses looking to give their reviews a boost are turning to QR codes to get the job done. Direct mail campaigns have been successful in the past, but they can only go…
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Leaving a breadcrumb trail behind with QR codes
On the heels of news that Google will no longer be supporting QR codes, many have written off the small, black and white boxes as a thing of the past. While there is no doubting Google’s influence in the various industries it operates, those free of corporate ties are putting the codes to good use, seemingly unaware that any big name companies have shrugged off the technology. Such is the case with Rio Akasaka, a Master’s student at Stanford. Akasaka has launched a new website that makes use of QR…
Read MoreThe three S’s of mobile marketing today: Shop, Socialize and Scan!
With well over 5 billion people subscribing to mobile services, it’s no wonder that the mobile internets use has gone ballistic. Mobile internet is growing bigger, faster than traditional desktop internet did; and use of mobile internet is driving the mobile device growth rate at a phenomenal speed compared to any past (computer) technology. The newest technologies are merging the digital and physical world; with real-time speed. It’s hard to believe that the first mobile phone call was made back in the 1970’s. It is equally hard to imagine…
Read MoreHow to stand out of the crowd with new QR code resume service
Vizibility, a company that specializes in personal branding, is now offering QR codes as part of their SearchMe service. SearchMe links to Google search results regarding the person they are connected to. Vizibility is determined for the links to be connected to more than 5 million professional profiles and business websites within the next 5 years. The company wants to help provide new mobile features to career professionals and job seekers and they believe that QR codes will help in the long run. Adding a QR code to a resume…
Read MoreEasy and cheap ways to give your business a fresh look
Big name businesses are starting to use new marketing techniques for advertising. Companies are realizing that if they want to reach certain age groups, or crowds, then they have to reach out to them at their level. Just putting an ad on television or in a magazine won’t do it anymore. Companies have done everything they can think of to catch your attention during an advertisement. They’ve used famous actors and sports figures, done slap-stick comedy, and they’ve even used babies, senior citizens and animals. But all of that is…
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