May 24th, 2011 | Add a Comment
Reviews play a big role when it comes to business. More than 70% of consumers rely on reviews when considering making a purchase, according to Business 2 Community, a market research firm that analysis emerging trends in connectivity between consumers and companies. Given the number of people that rely on referrals and their general affinity for social media, businesses looking to give their reviews a boost are turning to QR codes to get the job done.
Direct mail campaigns have been successful in the past, but they can only go so far today. Consumers have come to expect more from companies – more interaction. Social media is currently the throne of interactivity. Technology allows people to stay connected to sites like Twitter and Yelp at all hours of the day. Through these websites, consumers constantly share information and what they like or dislike. By leveraging these review-heavy mediums, companies stand to profit from increased flow of word-of-mouth.
Cynthia Fedor, a spokeswoman for Business 2 Community, says that small businesses can benefit most from social QR campaigns, especially those with a direct mailing tactic. Adding a QR code to a direct mail can make a marketing campaign much more dynamic and give people an incentive to respond. Small companies with modest budgets will see that QR codes are inexpensive when compared to the high price of traditional advertising.
Fedor notes that petitioning customers for video endorsements is an effective initiative. By linking the video to a QR code and sending that code throughout the community as a direct mail campaign, it can impact consumers in a new way.
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Written by Stephanie Beck
Filed under: Featured News, QR Codes, Social Media Marketing, United States · Tags: best mobile marketing, bluetooth mobile marketing, business 2 community, cheap mobile marketing, customer testimonials, free mobile marketing, how to mobile market, interactive mobile marketing, market research, mobile advertising companies, mobile event marketing, mobile market, mobile market research, mobile marketer, mobile marketing, mobile marketing advertising, mobile marketing agencies, mobile marketing agency, mobile marketing and advertising, mobile marketing applications, Mobile Marketing Association, mobile marketing blog, mobile marketing business, mobile marketing campaign, mobile marketing campaigns, mobile marketing companies, mobile marketing company, mobile marketing firm, mobile marketing firms, mobile marketing forum, mobile marketing industry, mobile marketing news, mobile marketing plan, mobile marketing platform, mobile marketing providers, mobile marketing service, mobile marketing services, mobile marketing solutions, mobile marketing statistics, mobile marketing strategies, mobile marketing strategy, mobile marketing system, mobile marketing tactics, mobile marketing technologies, mobile marketing technology, mobile marketing tips, mobile marketing tools, mobile marketing trends, mobile media marketing, mobile phone marketing, mobile testimonials, qr code, qr code campaign, qr code statistics, qr codes, small business mobile marketing, sms mobile marketing, social media marketing, social media qr codes, viral marketing, ways to market, what is mobile marketing