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Social media marketing for businesses differs from one network to the next

February 18th, 2013 | Add a Comment

Social media marketing for businesses differs from one network to the next

Many companies are asking themselves which is best for their own results. Though Facebook is holding its top place well ahead in the social media marketing environment, Google+ recently overtook Twitter for the second place, causing many to wonder if positions will continue to change over the next little while. It is also causing businesses to take a second look at Google+, which has been underestimated for a while. Small businesses, especially, are beginning to discover that there … Read entire article »

Filed under: Mobile Marketing, Social Media Marketing

Radisson launches new social media marketing campaign driven by QR codes

July 6th, 2011 | Add a Comment

Radisson launches new social media marketing campaign driven by QR codes

  Social media is universally recognizable. More people are connected to some form of social network than ever before, partly due to the expansion of mobile technology. The extreme popularity of social media sites has never been more apparent to businesses that are beginning to adapt to a changing world, both socially and technologically. Now social networks have become a popular venue for marketing campaigns, particularly those looking to capitalize on interactivity through the use of … Read entire article »

Filed under: Featured News, International, Mobile Marketing, QR Codes, Social Media Marketing

Hitting a Bull’s-eye with Marketing 3.0 Theory

April 12th, 2011 | Add a Comment

  When you cross marketing with social media, you get a transformation that has changed the way people see advertising. According to CEO Daniel Morel, this area of marketing is still in its infant stage; but it is going to make a tremendous impact. It’s referred to as, Marketing 3.0. Daniel Morel is CEO of the largest global marketing services’ network in the world, called Wunderman. Morel says that Wunderman is all about the aggregation of data and the real time fabrication of marketing. Marketing 3.0 has four main parts; community, commerce, location and context. An example of community in marketing would be Facebook, for instance. When Microsoft decided to promote Windows 7, they targeted college students to promote the new product. Because of Facebook (social media) and the community type atmosphere it … Read entire article »

Filed under: Commercial, Featured News, International, Mobile Marketing, Social Media Marketing, Trends, United States

The three S’s of mobile marketing today: Shop, Socialize and Scan!

March 19th, 2011 | Add a Comment

With well over 5 billion people subscribing to mobile services, it’s no wonder that the mobile internets use has gone ballistic. Mobile internet is growing bigger, faster than traditional desktop internet did; and use of mobile internet is driving the mobile device growth rate at a phenomenal speed compared to any past (computer) technology. The newest technologies are merging the digital and physical world; with real-time speed.   It’s hard to believe that the first mobile phone call was made back in the 1970’s. It is equally hard to imagine that the digital world has erupted with such a magnitude that our sources in printed media are seeing record declines. Some are speculating that within 5 to 10 years, printed media will be no more. In the United States, over 25 percent … Read entire article »

Filed under: Featured News, Mobile Marketing, Trends, United States

The state of marketing in today’s world and finding your niche

March 10th, 2011 | Add a Comment

  Social media has created an advertising monster. It’s understandable that many companies are profiting from this strategy, and profit is the bottom line. However, most people get really annoyed at being flooded with ad’s and offers for free stuff; only to find out; they have to jump through hoops first, to get anything. Who knew that haphazardly clicking on a cute little thumbs-up icon could turn you into an automatic spam and phishing magnet? Since Facebook and Twitter came along, advertising has leaped into a whole new realm. Many businesses have discovered that social media is now THE marketing platform; and they must use it, or die. Some will advertise responsibly, while others are massively swamping pages with clutter. It didn’t take long for companies to realize the mass exposure they could … Read entire article »

Filed under: Featured News, International, Mobile Marketing, United States