When you cross marketing with social media, you get a transformation that has changed the way people see advertising. According to CEO Daniel Morel, this area of marketing is still in its infant stage; but it is going to make a tremendous impact. It’s referred to as, Marketing 3.0.
Daniel Morel is CEO of the largest global marketing services’ network in the world, called Wunderman. Morel says that Wunderman is all about the aggregation of data and the real time fabrication of marketing. Marketing 3.0 has four main parts; community, commerce, location and context.
An example of community in marketing would be Facebook, for instance. When Microsoft decided to promote Windows 7, they targeted college students to promote the new product. Because of Facebook (social media) and the community type atmosphere it encourages, their product promotion exploded and surpassed all target points they had set.
The commerce aspect (right now) is mobile. It’s a very important medium that’s playing a big part in shaping the Marketing 3.0 movement. Morel says this year, 33 percent of the entire world population will have a Smartphone. Why is 33 percent such a big deal? Because 33 percent is the number that means market penetration, no matter what the product is this is the number where it really takes off. This year, mobile hits that 33 percent mark.
Daniel Morel was at the GOAFEST in India, giving a presentation about how community marketing has progressed and changed in this era of new communication methods. Community marketing utilizes several mediums, and offers an almost inexhaustible amount of real-time statistics and information.
Real-time numbers and feedback is the key to a successful promotion of products and services.