QR Code Press » Entries tagged with "social media agency"
Mobile technology and social media gives insurance customers improved options and customer service
According to PwC’s recent report “Top Issues: The Insurance Industry in 2012” while last year was the year of retrenchment, this year is going to be the year of the consumer, with a significant focus on improvements to the customer experience including efforts made using mobile technology and social media. The insurance news report stated that companies are using these techniques, in order to make themselves more appealing to customers and have themselves stand out from … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends
Techniques for marketers to reach consumers using mobile social media
With Facebook’s recent announcements regarding the changes it will be making for the mobile platform – for example, making the Timeline format available for brands over mobile – marketers are looking into new ways to get the most out of mobile social media by connecting with consumers. There are two primary strategies that are currently being tossed around, which are: • Reaching the mobile audience through Facebook, itself • Using micro sites to boost the social media marketing … Read entire article »
Filed under: Mobile Commerce, Mobile Marketing, Social Media Marketing
Position Marketing Group adds QR codes to its Interactive Secured Advertising Technology banners
The Position Marketing Group (PMG), an interactive and online advertising firm, has announced a new feature for its Interactive Secured Advertising Technology. The company often uses this technology for banners, which are in turn used by businesses for various marketing campaigns. The latest update to the company’s technology will enable businesses to use these banners to promote social media connections. This is accomplished through the use of QR codes. PMG has created its own QR … Read entire article »
Filed under: Featured News, Mobile Marketing, QR Codes, Social Media Marketing, Trends, United States
How to reach the coveted target market of moms with mobile devices
Mothers represent one of the most desired target markets and are desired by virtually every brand, but many don’t know how to reach them – especially in the new mobile marketplace. This is one of the largest demographics for using a product and then either blogging about their experiences, or sharing it through social media. There are currently approximately 4 million blogging moms in the United States. Though they are using their computers to share their … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing
NM Incite studies the increasing discussions concerning QR codes online
Social media intelligence firm NM Incite has taken an interest in QR codes. Though QR codes are nothing new, having been developed more than a decade ago, they have only recently been getting more attention from marketers. This attention shot QR codes into the limelight, and consumers around the world have been encouraged to make use of the codes in some way. Because the codes are so easy to use, they have a wide appeal … Read entire article »
Filed under: Commercial, Featured News, QR Codes, Trends, United States
Zmags Transforms the Tablet, Smartphone and Web Consumer Experience
*First-of-its-kind rich media interface enables marketers, retailers,brands and publishers to increase consumer engagement with their content and product offerings Zmags, the leading provider of rich media mobile and social merchandising, today introduced a groundbreaking consumer shopping user interface (UI) dubbed “Zmags Convergence”. This new, visual environment completely redefines and streamlines a consumer’s shopping experience on tablets, smartphones, the Web, and in Facebook. Using Zmags Convergence, retailers, brands, multi-level marketers and agencies can create a new class of engaging … Read entire article »
Filed under: Fashion/Art, Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, Tablet Commerce
Scan Closes $1.7 Million Seed Funding Led by Menlo Ventures; Launches Scan Pages
Scan Allows Businesses and Individuals to Quickly and Easily Create and Share a Mobile Site Scan, Inc. (www.scan.me) announced $1.7 million in seed funding from top venture capital firms and notable angel investors. Scan connects the real world with the digital universe through mobile technologies like QR codes, NFC, image recognition and more. Menlo Ventures led the round, with venture capital participation from Google Ventures, Charles River Ventures, Yuri Milner’s Start Fund, Social + Capital Partnership, … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes, Social Media Marketing, United States
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