Cinsay, Inc. has completed the three quantitative tests that it performed throughout 2011’s fourth quarter as a part of a study with its Smart Container managed services, to determine how successful its new software is, as well as to examine the software’s purpose in greater depth.
The idea behind the Smart Container software is the marriage of viral social media distribution and video-driven marketing so that retailers could achieve improved results. According to the results of their tests, the software performed beyond their expectations, with tremendous rises in critical factors such as engagements, followers on Facebook, Likes, email registrations, sales, and purchases from shares and referrals of viral and syndication by customers and viewers.
The research was performed in conjunction with Swisa (a massive beauty company), Montel Williams (a health and wellness expert), and Living Direct (a shopping site for home products). The patent pending Smart Container technology platform by Cinsay (which is a social eCommerce technology business) utilizes internet objects with proprietary intelligence which are displayed as video players and provide viewers with the capability of sharing them among other connected mobile devices, networks, and on the web.
The software can be configured in a number of different ways so that the online shopping and marketing value chain can be fully addressed, including clicks, impressions, generation of leads, and the transactions themselves. According to Cinsay, video is among the most appealing types of media for shopping and sales, as it provides a much more real-life representation so that the experience of either browsing or shopping is richer overall.