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ViVOtech brings NFC-based mobile marketing software to retailers

ViVOtech brings NFC-based mobile marketing software to retailers

ViVOtech – a software and systems company that uses near field communication (NFC) based technology – used their time at the NRF Annual Convention & Expo to launch their ViVOtouch mobile marketing software platform. This newly unveiled product is designed to provide retailers with the ability to offer consumers personalized content, loyalty programs, and discount opportunities, as it provides a real-time, interactive NFC-based shopping experience for customers whose mobile devices are enabled with this technology. By using … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Mobile Payments, Near Field Communications, QR Codes, United States

Mobile websites and text message marketing form a solid strategy

Mobile websites and text message marketing form a solid strategy

In the newly created world of mobile marketing, the combinations and techniques are always being tested and recreated in order to determine what can be used to most effectively engage customers and generate revenues. It may not be obvious why at a first glance, but mobile websites and text messaging, together, are being called one of the most powerful combinations in mobile marketing. With text message marketing, a shortcode can be used to allow the user to … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing

New spam regulations for SMS in India to become effective on September 27

New spam regulations for SMS in India to become effective on September 27

According to a Telecom Regulator TRI notice, India’s new SMS spam regulations will go into effect on September 27, 2011. This comes on the heels of an announcement made by that nation’s Telecom minister, Kapil Sibal, which was made last month regarding SMS spam. It is the hope that through the new regulation, unsolicited bulk SMS providers will no longer be able to send these incessant mobile marketing messages. In August, Sibal had promised that this practice … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Mobile Marketing

UK charity provides young people in crisis with support through SMS

UK charity provides young people in crisis with support through SMS

SAFE@LAST, a charity that provides young people in crisis with support when they are considering running away, has partnered with Txtlocal, a top UK communications and mobile marketing company to provide additional services using SMS. SAFE@LAST offers a number of services that range from crisis intervention to prevention. They required a new method that would allow at-risk young people to access their services easily and inexpensively, and SMS was the clear choice. Young people can now use … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Mobile Marketing

Asian marketers are getting the most out of SMS techniques

Asian marketers are getting the most out of SMS techniques

Though there are many different mobile marketing techniques being used throughout Asia, from games to apps, it is SMS that is reaching virtually every person with a cell phone, regardless of the model. Some experts are starting to think that brands in the west can learn from this lesson when they launch their Asian mobile marketing campaigns. For example, director of international media Gavin Mehrotra, from Coca Cola Company stated at the MMA Forum in Singapore,that … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Mobile Marketing

SMS marketing campaign tips

SMS marketing campaign tips

Many businesses are looking into SMS or text message marketing as an avenue for their mobile marketing campaigns. Did you know that even an individual can set up an SMS campaign? Text messaging can be used for more than just business advertising. Texting can be used for charities, social change, education or support for a cause. Before starting a texting campaign you should have a clear idea of what you want to accomplish and who your … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing