In the newly created world of mobile marketing, the combinations and techniques are always being tested and recreated in order to determine what can be used to most effectively engage customers and generate revenues.
It may not be obvious why at a first glance, but mobile websites and text messaging, together, are being called one of the most powerful combinations in mobile marketing.
With text message marketing, a shortcode can be used to allow the user to interact with your company or your brand. The interaction begins when the user receives the short code and texts it for a certain purpose, such as to win a prize, vote for something, or sign up for a club membership.
When the shortcode is used, the user’s mobile number is stored into the company’s database. As long as those same users have been notified that they are also opting-in to receive text messages in the future, this database becomes highly beneficial for continuing communication with a growing number of individuals.
Mobile sites, on the other hand, are highly cost effective and widely accepted marketing techniques that fall halfway between a traditional website and a mobile app. It is a trimmed-down version of a company’s regular website that is optimized for the mobile experience using the device browser. This can allow users to find store locations, compare prices, and learn what they need to know about your products and services. Furthermore, these sites function on all smartphones, so that they don’t need to be made specifically for either Android or iPhones.
By combining the use of the two, a user can use a smartcode for the typical reason, but then receive a convenient web link to a mobile website in response. Not only does this build your mobile database, but it also enhances the interaction with the customer who will then be able to quickly and easily access the mobile site for far more features than texts could ever provide. SMS, in essence, becomes a tool to launch the mobile site.
