September 7th, 2011 | Add a Comment
According to a Telecom Regulator TRI notice, India’s new SMS spam regulations will go into effect on September 27, 2011.
This comes on the heels of an announcement made by that nation’s Telecom minister, Kapil Sibal, which was made last month regarding SMS spam. It is the hope that through the new regulation, unsolicited bulk SMS providers will no longer be able to send these incessant mobile marketing messages.
In August, Sibal had promised that this practice would come to a halt within six weeks, and this recent announcement shows that his intention is to keep his word. That said, these regulations have a track history of postponement, so only time will tell.
Some of the features of the new regulations that are found in India’s Sixth Amendment are:
• By September 26, 2011, all access providers must have removed all telecom resources that are connected to telemarketing except those that are compliant with the new regulations.
• Fixed line network telemarketers have been assigned the 140 number series by the Department of Telecommunications. Necessary provisions will need to have been made by access providers before the resources are allocated to telemarketers through the 140 numbering series by way of a fixed line network.
• Customers have the right to opt-in to programs that send messages on the subject of real estate, insurance, banking, financial products, credit cards, education, consumer goods and automobiles, health, broadcasting, communication, IT, entertainment, tourism, and leisure.
• Access providers are only allowed to send commercial communications (including SMS) to customers between the hours of 9am and 9pm, except in the case of a transactional message.
Written by Jennifer Goula
Filed under: Featured News, International, Mobile Commerce, Mobile Marketing · Tags: banking, broadcasting, communication, credit cards, Department of Telecommunications, education, entertainment, financial products, health, india sms mobile marketing, India SMS spam regulations, India’s Sixth Amendment, insurance, IT, Kapil Sibal, mobile marketing, mobile marketing india, mobile sms marketing, mobile text marketing, online sms, opt-in to programs, premium sms, provider sms, Real Estate, sms advertising, sms api, sms application, sms market, sms marketing, sms marketing business, sms marketing campaign, sms marketing campaigns, sms marketing companies, sms marketing company, sms marketing service, sms marketing services, sms marketing software, sms marketing statistics, sms marketing strategy, sms marketing tools, sms mobile, sms mobile marketing, sms sender, sms service provider, sms short code, SMS spam regulations, sms text marketing, telemarketers, text marketing, text message marketing, text messaging marketing, text sms marketing, tourism, unsolicited bulk SMS