QR Code Press

What this season has taught companies about mobile for the next holiday

12/17/201112/17/2011 L. Green

The holidays this year were the first time that mobile commerce played a notable role in the shopping experience, so this was the first time that businesses involved in that channel were able to try out new techniques and learn for future holidays. A webinar has already been planned that goes over the lessons that have been learned about mobile holiday shopping. It is an hour long and has been made available for free. It involved the participation of RSR Research, Carat, Kony Solutions, and Google, and followed the progress…

Cellit identifies QSR mobile marketing campaign best practices

12/11/201112/11/2011 Jesse Collins

Leading mobile customer relationship management (CRM) systems provider, Cellit, which specializes in solutions for retailers, restaurants, and other businesses, has announced the results of a year-long analysis of nearly 9,000 mobile marketing campaigns, which was commissioned in 2001 by 125 quick service restaurant (QSR) clients. Cellit performed an analysis of client data to generate a range of data-driven conclusions and metrics that will assist QSRs in developing the best methods for success in mobile marketing. These were created to address the full mobile marketing lifecycle, which includes the most effective…

Layered Innovations launches its next platform

12/04/201112/04/2011 Jennifer Goula

Layered Innovations has announced the launch of its latest platform version. It is designed to provide clients with the ability to create and manage their mobile campaigns, themselves, as well as to measure the success of those campaigns and report on it. This new ability enhances the current controls on their platform, which include management of professional commerce, monitoring of client experience, and compliance with social media. Layered Innovations chief concept officer, Dusty Davidson explained the new elements of the platform by saying that the firm’s clients have been making…

Lenco and iLoop announce $42 million mobile marketing merger

11/12/201111/12/2011 John Montgallo

Lenco Mobile and iLoop Mobile, two mobile marketing companies, have announced that they have entered into a merger with the intention of combining their offerings in order to expand their worldwide reach and provide an enhanced solutions suite. The companies will now be offering MMS messaging, mobile greeting cards, site building, and loyalty program products in the mobile sphere. iLoop has operations in Mexico, Singapore, and South Africa, while Lenco is based in the United States. That said, iLoop has been providing mobile marketing in the United States for many…

By 2016, the mobile coupon marketplace will have broken $43 billion

11/09/2011 Jennifer Goula

Juniper Research has released the results of its latest report, which has shown that mobile coupon apps are on the cusp of taking off significantly both in use and redemption. This same report indicated that coupons are now placed in the middle of payments and ads in terms of popularity, as well as with loyalty programs. It is for that reason that they will be a significant driving factor for the mobile commerce boom among retailers in brick-and-mortar stores. The analysis only confirms what many experts in mobile commerce have…