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Mobile commerce has consumer confidence like never before

02/01/201301/30/2013 John Montgallo

A recent report on current trends has shown that there is a considerable upswing among smartphone users. According to a quarterly report issued by BuzzCity, consumers now find mobile commerce to be more appealing than at any other point in the history of the channel. The report focused on the various trends currently impacting the worldwide smartphone advertising industry. According to the data in the report, consumer confidence is rapidly growing and previous smartphone payments security concerns appear to be shrinking. Today, those worries are at 3 percent, when compared…

T-commerce generates greater conversion than smartphones

01/26/201301/24/2013 Jorge Gonzalez

Better rates are experienced through tablet shoppers than those on their phones. The Fat Brain Toys co-founder and president, Mark Carson, has discovered that there is a considerable difference between the conversion rate that they see from t-commerce, and that experienced as a result of shoppers on their smartphones. What it has revealed is that there is a great deal of potential out there for targeting tablet owners. Carson explained that his company was facing a large decision, saying that originally, it was “Do we develop our site for Netscape,…

Mcommerce website at Victoria’s Secret is underperforming

01/25/201304/13/2014 Julie Campbell

Keynote Systems has identified loading struggles on the lingerie retailer’s mobile homepage. According to the most recent report from Keynote Systems, the Victoria’s Secret Direct mobile homepage was recorded as being able to load successfully only 97.79 percent of the time. However, this has still allowed the company’s position to move up from the very bottom of the index. On the week that ended on January 20, the Keynote Mobile Commerce Performance Index registered Victoria’s Secret Direct as having moved up slightly from its spot at 21 out of a…

Mobile commerce consumer doubts identified by survey

01/08/201304/13/2014 Jennifer Goula

A poll of European consumers indicated that there remains skepticism about smartphone shopping. Though mobile commerce security has been an issue in the spotlight over the last while, and there have been significant advancements in this area to ensure that shoppers will be able to keep their data safe when they make a purchase using their smartphones and tablets, a recent survey has revealed that there remains considerable doubt among consumers in Europe. The survey was used to obtain the opinions of a broad range of consumers throughout the E.U.…

Mcommerce purchases are primarily generated through iOS devices

01/07/201304/13/2014 Stephanie Beck

A report has just been released that shows that Apple smartphones are responsible for 68 percent of mobile sales. According to the results of research performed by Unbound Commerce, iPhones account for 68 percent of mcommerce sales, while Android smartphones make up an additional 31.4 percent of those sales. The analysis used data gleaned from a number of retailers in order to make this determination. Among the various companies that participated in this mcommerce study were: HauteLook, e.l.f cosmetics, Ice.com Inc., and Wine.com Inc. They shared their internal analytics data…