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Mobile commerce performance from Victoria’s Secret jumps 18 index spots

04/29/201304/27/2013 Jesse Collins

The retailer made considerable improvements to its smartphone friendly site, said Keynote. The Victoria’s Secret Direct smartphone friendly website performance jumped by 18 spots on the Keynote Mobile Commerce Performance Index during the week that ended on April 21. The retailer’s website homepage for smartphones experienced an average load time of 6.74 seconds. The Victoria’s Secret mobile commerce site homepage was also able to successfully complete its loading 99.49 percent of the time. This, according to the statistics collected by Keynote during that week. When the load time and the…

Mobile commerce technology uses pictures to find products

04/13/201304/11/2013 Jesse Collins

The new Visual Fashion Finder from Cortexica compares a retailer’s catalog images to a shopper’s photos. Cortexica, a provider of image recognition technology, has just announced that they have made an important step toward a way to be able to take a picture of anything, and then apply that image to mobile commerce purposes so that it can be instantly purchased online. The tool is being called the Visual Fashion Finder and allows shoppers to use their smartphones in a new way. The Visual Fashion Finder would work through the…

Mobile commerce may need to shrug off NFC technology

04/05/201304/03/2013 Stephen Vagus

NFC may be a hindrance to mobile commerce Mobile commerce is becoming much more than a passing trend. Companies both large and small are beginning to invest heavily into mobile commerce, considering this emerging sector to be the next evolutionary step for commerce as a whole. This belief is being backed by hordes of consumers participating in mobile commerce, many of whom are citing convenience as their reason for abandoning traditional forms of commerce. There is a problem that could serve to derail the future of mobile commerce, however. As…

M-commerce channel led by China and South Korea

03/25/201303/23/2013 Jorge Gonzalez

The Asia Pacific marketplace is leading the entire world in its smartphone shopping. According to a recent report, the importance of m-commerce is steadily growing across the Asia Pacific region, to the point that the world is being led by that part of the globe in smartphone shopping. The report was based on a study that examined the way countries in that area use the channel. It determined that 55 percent of online shoppers in China had already made at least one purchase over m-commerce during the last quarter of…

M-commerce sales report shows high 2012 figures

03/01/201302/28/2013 Sam Lambert

A report from a benchmarking company in the United Kingdom shows £7.5 billion in sales. According to the results of 2012 as reported by IMRG Capgenmini Quarterly Benchmarking, from the United Kingdom, m-commerce sales broke the £7.5 billion mark. To many, this has signaled the true beginning of the mainstream use of this channel by consumers. The internet trade organization reported that in 2012, m-commerce sales made up 12 percent of the overall online shopping revenue in the United Kingdom. This was a massive increase over 2011, when that same…