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Philadelphia International Airport using QR codes to promote artists

Philadelphia International Airport using QR codes to promote artists

QR code scanning for more information helps artists. The Philadelphia International Airport has announced that a new series of QR codes will be accompanying its various art installations. The airport is home to some famous works of art from Mary Smull and Anne Schaefer, which many travelers have enjoyed for years. The airport believes that adding QR codes to these works of art could help travelers experience them in a new way. The codes will begin … Read entire article »

Filed under: Fashion/Art, Featured News, Mobile Commerce, QR Codes, Travel, United States

Steely Eye Digital Media shows 23% of London advertisements not mobile optimized

Steely Eye Digital Media shows 23% of London advertisements not mobile optimized

QR Code scanning stats in London QR codes are becoming a common sight throughout the London transportation system. The codes often accompany large advertisements. The codes adorn billboards as well as posters found in the subway network and have been relatively successful among tech-savvy consumers. It has been difficult for marketers to encourage consumers to scan QR codes with their mobile devices lately. While there seems to be no shortage of smart phones capable of scanning … Read entire article »

Filed under: Commercial, Featured News, International, Mobile Marketing, QR Codes, Trends

Lufthansa adopts QR codes as the insignia for its fleet of planes

Lufthansa adopts QR codes as the insignia for its fleet of planes

QR codes are making travel a little easier QR codes have become a staple in mobile marketing around the world. They first grew in popularity in Japan, the land of their birth, but quickly spread to other countries where they were used in marketing campaigns designed to engage tech-savvy consumers. Though the codes have been used in numerous industries, the travel industry has had the most difficult time in incorporating the mobile technology. This difficulty is most … Read entire article »

Filed under: Featured News, International, Mobile Marketing, QR Codes, Travel

Annual student sculpture event at Washington University has a new mobile twist

Annual student sculpture event at Washington University has a new mobile twist

QR code art   Washington University and University City’s 26th annual Student Sculpture Project began on April 1, with an event at Centennial Commons, after which point the various art pieces will remain available for public viewing until September. The pieces on display were selected from among those submitted by the Washington University Sam Fox School of Design and Visual Arts sculpture students. Their submissions included both proposals and models, as well as the budgets they would require. … Read entire article »

Filed under: Featured News, QR Codes

Study shows that consumers are eager for mobile coupons, but few receive them

Study shows that consumers are eager for mobile coupons, but few receive them

A recent study from the Mercator Advisory Group, an independent market research and analytic firm based in the U.S., suggests that the demand for mobile coupons is growing, but few people are getting such items. Mobile coupons are a growing trend in the world of mobile marketing and commerce. These digital coupons are often used as an incentive to encourage mobile consumers to scan a QR code or interact with an NFC-based advertisement. These coupons … Read entire article »

Filed under: Commercial, Featured News, Mobile Marketing, Near Field Communications, QR Codes, Trends, United States

Well.ca launches Canada’s first QR code pop-up store in Toronto

Well.ca launches Canada’s first QR code pop-up store in Toronto

Well.ca, an online retailer based in Canada, is set to bring virtual pop-up stores to North America this month. The company has announced that Canada will be home to North America’s first pop-up store, which will feature a wide line of products, each associated with their own QR code. The store will be located in downtown Toronto and will be open through the end of April. Consumers will be able to find a wide range … Read entire article »

Filed under: Commercial, Featured News, International, Mobile Commerce, QR Codes, Trends