QR code stickers give local museum an affordable tech upgrade

qr code stickers scan

The Williamston Depot Museum is using quick response codes to share more local history. The Williamston Depot Museum in Michigan is using QR code stickers to help share more history stories with its visitors. The quick response codes are scanned with smartphones to open up a wealth of information about the city’s downtown Historical District. The project involves adding QR codes to about 38 buildings so visitors can learn more about their history. Each of the QR code stickers will be unique to the buildings they represent. This provides interested…

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QR codes are becoming more common on fruits and vegetables

QR codes potatoes vegetables

Produce suppliers are beginning to use quick response codes to label their products. According to supermarket expert and founder of SupermarketGuru.com, Phil Lempert, produce suppliers who do not use QR codes are missing a considerable opportunity to communicate with consumers in terms of nutritional data, recipes, contests and promotions, and other areas that could engage shoppers and encourage them to buy. These barcodes have made their way into mainstream packaging for processed foods. This has allowed consumers to use their smartphones in order to allow them to use the internet…

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QR codes face clickjacking security issues

QR codes cyber crime

Cybercriminals are adding stickers over genuine quick response codes to redirect traffic to sketchy sites. QR codes have just started to take off as smartphone and tablet users scan them more frequently, which has meant that those with questionable values have seen this as an opportunity to get their dirty fingers into the mix. Device users are being cautioned to carefully check to make certain the barcodes are authentic. The practice of “clickjacking” is on the grow, and nasty individuals are placing stickers with QR codes over the genuine barcodes…

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QR codes appearing on headstones produced by a Philadelphia business

QR Codes on headstones

These barcodes are joining the memorial trend that allow visitors to discover more about the deceased. Though most users of smartphones first learned about QR codes in the context of marketing, promotional materials, and product packaging so that they could learn about products and discounts, a company in Philadelphia is now taking this technology to the memorial industry. This trend has been popping up all over the United States and in some parts of Europe. The company is called Digital Legacy, and it produces stickers that display QR codes on…

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QR codes from Findables reduce the need for traditional business cards

Device cases for iPhones that display the barcodes make the information scannable. Startup online service, Findables, has just released its latest product, which consists of a smartphone case that features QR codes that can be scanned by other mobile devices in order to obtain a person’s business card information. The company has launched on IndieGoGo with cases for several different device models. These different models include the iPad, the iPhone 4S, and the Samsung Galaxy S III. It also intends to have a case for the iPhone 5 ready, shortly…

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QR codes help owners find lost possessions with the help of good Samaritans

QR Code Marketing

Digital lost and found brings people together with their missing belongings. Belon.gs has announced its new service based on QR codes that allows lost belongings that are labeled with personal barcodes to be scanned with smartphones so that they can be returned to their owners. The system is very simple and allows people who have found items to do good deeds. Whether the possessions are valuable because of their high price or for sentimental reasons, by using a label that features a scannable QR code, it increases the odds that…

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Italian QR code stickers bring watermelons into mobile commerce

watermelon

This quick response barcode fruit label provides consumers with a wealth of information. Malvasi Agostino, an Italian fruit producer, is adding QR code stickers to its baby watermelons called Cuoredolce, in an effort to provide consumers with more information about the product and encourage them to make more informed decisions. These barcodes can be scanned with smartphones to discover more about the fruit. The company is based in Poggio Rusco, whichis located in the Mantova, Italy area and produces a number of different watermelon varieties. It is the Cuoredolce baby…

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NFC and QR codes to help mobile marketing grow to new heights

Mobile Marketing

  Interactive mobile marketing is becoming more important as consumers grow more mobile. Smart phones and other such devices have enabled people to enjoy a constant connection to the Internet no matter where they may be in the world. Because consumers are becoming less sedentary, static marketing may no longer be the best options for companies launching new marketing campaigns. Attention is being drawn to technologies like NFC and QR codes, but some companies believe that these are nothing more than a novelty. A new report from Smith’s Point Analytics,…

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Steely Eye Digital Media shows 23% of London advertisements not mobile optimized

QR Code Scanning

QR Code scanning stats in London QR codes are becoming a common sight throughout the London transportation system. The codes often accompany large advertisements. The codes adorn billboards as well as posters found in the subway network and have been relatively successful among tech-savvy consumers. It has been difficult for marketers to encourage consumers to scan QR codes with their mobile devices lately. While there seems to be no shortage of smart phones capable of scanning the codes, consumers have shown little to no interest in using them. In London,…

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Lufthansa adopts QR codes as the insignia for its fleet of planes

QR Code Campaign Lufthansa

QR codes are making travel a little easier QR codes have become a staple in mobile marketing around the world. They first grew in popularity in Japan, the land of their birth, but quickly spread to other countries where they were used in marketing campaigns designed to engage tech-savvy consumers. Though the codes have been used in numerous industries, the travel industry has had the most difficult time in incorporating the mobile technology. This difficulty is most apparent in the efforts of airlines. These companies have attempted to make QR codes…

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Well.ca launches Canada’s first QR code pop-up store in Toronto

Virtual Store

Well.ca, an online retailer based in Canada, is set to bring virtual pop-up stores to North America this month. The company has announced that Canada will be home to North America’s first pop-up store, which will feature a wide line of products, each associated with their own QR code. The store will be located in downtown Toronto and will be open through the end of April. Consumers will be able to find a wide range of products at the store from brands like Tide, Crest and Head and Shoulders. Pop-up…

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