QR Code Press » Entries tagged with "qr code scanners"
Understanding mobile loyalty platforms that are transactional
There are many different types of transactional mobile loyalty platforms and, like the old punch card and plastic cards with the magnetic stripe, each of these new programs designed for mobile devices has their own benefits and drawbacks. Consider the following types of mobile loyalty platforms that are of a transactional nature: • Optical character recognition (OCR) mobile loyalty platforms To take advantage of these platforms, consumers must download a dedicated app into their smartphones and snap the … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing, Mobile Payments, Near Field Communications, QR Codes
NFC and QR codes to help mobile marketing grow to new heights
Interactive mobile marketing is becoming more important as consumers grow more mobile. Smart phones and other such devices have enabled people to enjoy a constant connection to the Internet no matter where they may be in the world. Because consumers are becoming less sedentary, static marketing may no longer be the best options for companies launching new marketing campaigns. Attention is being drawn to technologies like NFC and QR codes, but some companies believe that these … Read entire article »
Filed under: Commercial, Featured News, International, Mobile Commerce, Near Field Communications, QR Codes, Trends
Steely Eye Digital Media shows 23% of London advertisements not mobile optimized
QR Code scanning stats in London QR codes are becoming a common sight throughout the London transportation system. The codes often accompany large advertisements. The codes adorn billboards as well as posters found in the subway network and have been relatively successful among tech-savvy consumers. It has been difficult for marketers to encourage consumers to scan QR codes with their mobile devices lately. While there seems to be no shortage of smart phones capable of scanning … Read entire article »
Filed under: Commercial, Featured News, International, Mobile Marketing, QR Codes, Trends
QR codes used to help find children who have gone missing
QR codes used to help to find missing children Milk cartons and posters displaying the image of missing children have just gone much more high tech with the addition of QR codes that can be scanned using mobile devices such as smartphones and tablets. Though the print ads still serve their purpose to help to reach a broad audience of people and find out if a missing child has been spotted, they are very limited in the … Read entire article »
Filed under: Featured News, Mobile Commerce, QR Codes, United States
Lufthansa adopts QR codes as the insignia for its fleet of planes
QR codes are making travel a little easier QR codes have become a staple in mobile marketing around the world. They first grew in popularity in Japan, the land of their birth, but quickly spread to other countries where they were used in marketing campaigns designed to engage tech-savvy consumers. Though the codes have been used in numerous industries, the travel industry has had the most difficult time in incorporating the mobile technology. This difficulty is most … Read entire article »
Filed under: Featured News, International, Mobile Marketing, QR Codes, Travel
Annual student sculpture event at Washington University has a new mobile twist
QR code art Washington University and University City’s 26th annual Student Sculpture Project began on April 1, with an event at Centennial Commons, after which point the various art pieces will remain available for public viewing until September. The pieces on display were selected from among those submitted by the Washington University Sam Fox School of Design and Visual Arts sculpture students. Their submissions included both proposals and models, as well as the budgets they would require. … Read entire article »
Filed under: Featured News, QR Codes
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