Examples of the best (and worst) QR code marketing techniques

Scanning QR codes

QR codes have been continuing a trend of positive hype for more than a year now and are now appearing on more ads, products, and other locations than ever before. Though many have predicted that the increased use of these codes will mean that there will soon be a decline in the number of first time users, this is far from the case. In fact, the opposite is true. As the number of individuals who own smartphones continues to rise, so does the number of first time QR code users.…

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QR codes used to help find children who have gone missing

QR codes missing children

QR codes used to help to find missing children   Milk cartons and posters displaying the image of missing children have just gone much more high tech with the addition of QR codes that can be scanned using mobile devices such as smartphones and tablets. Though the print ads still serve their purpose to help to reach a broad audience of people and find out if a missing child has been spotted, they are very limited in the amount of information that they can provide. With the addition of the…

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Annual student sculpture event at Washington University has a new mobile twist

QR Code Art

QR code art   Washington University and University City’s 26th annual Student Sculpture Project began on April 1, with an event at Centennial Commons, after which point the various art pieces will remain available for public viewing until September. The pieces on display were selected from among those submitted by the Washington University Sam Fox School of Design and Visual Arts sculpture students. Their submissions included both proposals and models, as well as the budgets they would require. They were submitted to the University City Municipal Arts and Letters Commission.…

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Chocolate Graphics releases the latest in mobile marketing through QR code embossed treats

qr code chocolate

Chocolate Graphics, a unique confectioner company that specializes in personalized embossed chocolates, has now released a product that can allow businesses to take advantage of QR code marketing. The product is a chocolate treat that features a QR code embossed on top, which can be scanned in order to direct mobile device users to app downloads or mobile websites as per the wishes of the customer. This allows the recipient of the chocolates to obtain information and then follow it up with a sweet treat. The QR code embossed chocolates…

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QR code allows smartphone users to adopt a tree in D.C

QR Code Adopt a tree

The District Department of Transportation’s (DDOT) Urban Forestry Administration (UFA) is currently piloting a project that allows residents of Washington DC to use their smartphones to scan QR codes in order to adopt a tree. DDOT has already planted more than 3,900 trees throughout the city, each of which features a QR code that can be scanned with a smartphone. When they are scanned, the device user can adopt that tree and join the Canopy Keepers program in the city. Though DDOT does provide the trees it has planted with…

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Facebook team adds giant QR code to rooftop

qr code on facebook building

In a recent hackathon by the Facebook Intellectual Property team, a 42 foot long QR code was created on the roof of the new Facebook office building. A member of that team, Mark Pike, came up with the idea after having read a blog post by Mark Zuckerberg, the CEO of Facebook. The post inspired him, as it encouraged the company’s employees to decorate and spray paint the new Facebook office. Pike took this concept of a “Space Hackathon” quite literally and wanted his hackathon – based on a QR…

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Texas town to make QR codes a new part of their restaurant inspection certificates

The residents and visitors of the town of Plano, Texas, will soon be able to use their smartphones to help to find out more information about the details of the inspection certificate that has been assigned to that restaurant. This makes Plano the first city to provide consumers with instant access to the health inspection information. It has accomplished this goal by adding a QR code on the publicly-displayed permit at the restaurant, so that smartphone device users can view the data from the health inspections of the approximately 1,400…

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Scan mobile company uses QR codes to create a stir among the crowds

*Great video by scan.me explaining what a QR Code is Founded in 2011 by Garrett Gee, a Brigham Young University student, Scan is a company that creates technologies such as NFC image recognition and QR codes in order to bring businesses and individuals from the real world together into the digital sphere. It has not yet been a year since Scan’s app was released, and it has already received over 10 million downloads from the Android Marketplace and the Apple App Store. There are users of the application in over…

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European chess magazine uses QR codes to serve fans of the sport

QR Code Magazine

Chess may not get a great deal of attention from all over the world, but in Europe the sport is a big deal. Given that chess players and enthusiasts are often very tech-savvy, their interests can often be piqued with the use of technology. This has led the French magazine Europe Echecs to make use of QR codes in its latest issue. The publication believes that the codes will help engage readers with new content and enable them to find the information they are looking for easier. The March issue…

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Michigan’s Urbane Apartments launches new QR code campaign to reach out to residents

QR code Marketing

QR codes are a popular marketing tool in the real estate industry, but they have been rare in the apartments and rental market. When the codes first came to the U.S. sometime in 2008, realtors were the ones that made them popular. Before the codes began showing up on signage for houses and other properties, few people had ever seen them before. Now, Urbane Apartments, a rental community located in Detroit, Michigan, is using the codes in an attempt to echo the success they have seen in the realty business…

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