QR Code Press

Mall retailers use dressing rooms as marketing opportunity with QR codes – it may be the perfect fit!

12/29/2011 Julie Campbell

Though it became quite common for mall retailers to place QR codes in their storefronts and windows throughout the holiday shopping season, some have also taken on a more unique strategy involving the use of the two dimensional barcodes located in the store fitting rooms. A Nellymoser report showed that this season, 7.2 percent of mall retailers incorporated the use of QR codes as an element of their overall strategy for mobile. This figure was compiled when the researchers went to over 700 different retail locations. They also discovered that…

Research and Markets report shows 4,500% growth in QR code scans in 2011

12/23/2011 Jesse Collins

Research and Markets, a market research firm, has released a new report concerning the growth of QR codes and how much they have been scanned this year. 2011 has been a successful year for the codes as many more companies have begun incorporating them into their marketing campaigns. Awareness of the codes has been swelling amongst consumers, who had never before been exposed to such mobile technology. The report details how quickly the codes have grown in a single year. According to the report, QR code scan rates have jumped…

BBC continues working with QR codes, plans to expand use in the future

12/22/2011 Sam Lambert

The BBC continues to experiment with the potency of QR codes. Earlier in the year, the broadcasting company began using the codes in a number of cooking shows that were aired on a variety of its channels. The company chose to experiment with the codes after seeing their potential for consumer engagement. BBC became one of the first broadcasting companies to adopt the codes, expanding their familiarity with viewers. The response to the codes seems to have been wildly favorable, as the company is now looking to expand its use…

Adidas replaces recruiters with QR codes

12/09/2011 Sam Lambert

As the world of recruiting becomes more competitive, companies are beginning to feel the need to adopt new technologies as a way to reach out to potential talent. There is one trend amongst consumers that makes it simpler for recruiters to find new candidates for the companies they represent: Smart phones. With smart phones playing a bigger role in everyday life, companies have begun adopting mobile technologies that are geared toward engaging smart phone users. The best piece of mobile technology is widely believed to be QR codes. Adidas, a…

eShave launches QR code campaign targeting the group of consumers most likely to scan the codes

12/05/2011 Stephen Vagus

eShave, a company specializing in grooming materials for men, has launched a new marketing campaign that revolves around QR codes. The campaign, dubbed All A Man Needs, will be coming to Manhattan, New York, later this week. The company will be placing ads on a number of telephone kiosks throughout Manhattan, hoping to catch the eye of tech-savvy consumers looking to purchase a new shaving kit for themselves or those looking for gifts for their loved ones. Each ad posted on the phone kiosks features its own QR code. When…