Research and Markets, a market research firm, has released a new report concerning the growth of QR codes and how much they have been scanned this year. 2011 has been a successful year for the codes as many more companies have begun incorporating them into their marketing campaigns. Awareness of the codes has been swelling amongst consumers, who had never before been exposed to such mobile technology. The report details how quickly the codes have grown in a single year.
According to the report, QR code scan rates have jumped by 4,500% since the first quarter of 2010. The report notes that businesses are beginning to hit their stride in using the codes, which has translated into ease of use for consumers. Many consumers are still mystified by the codes – not knowing exactly what they are – but that lack of awareness is quickly being snuffed out as the codes become a staple in mobile marketing.
The report also details how companies are using the codes and which have produced the most successful campaigns. Research and Markets offers some tips on how to effectively implement the codes in the report for those interested in trying their hands at mobile marketing. One of the most attractive aspects of the codes, for businesses, is the fact that they are so inexpensive. Most QR codes can be produced for free. For printed codes, the only cost associated is in actually producing the material that the code is meant to be printed on.