The Mobile Marketing Association (MMA) for the East Africa chapter was launched and it is expected to improve the growth of the industry for mobile marketing in the country of Kenya. The mobile phone industry began in Kenya ten years ago but there has been an existing knowledge gap since the time that it was begun. In this particular industry, it should be noted that one of the central pillars of the business is the implementation of mobile strategies not just for the customers but also for the business owners.…
Read MoreTag: mobile marketing news march 2011
New to the world of quick response code?
QR Codes may finally be breaking out to main stream services. More and more web design services are embracing Social Media and adding it into their web business. This now includes QR Codes. QR stands for quick response, because it will transfer data between electronic gadgets faster than normal bar codes. QR Codes are small, black and white squares that look like a barcode. They can hold over seven thousand characters of numeric code, over four thousand characters of alphanumeric code or almost three thousand characters of binary code.…
Read MoreThe proof is in the growth!
A recent update to the Global Growth in Barcode Usage shows that the frequency of use for barcodes has risen by 126% over a two month period. The report shows strong growth in Norway, with growth ranking in at 87%. Sweden has experienced a 65% increase in use. The highest rate of growth was experience in the U.S. with usage rising by 126.1% over two months. The report shows that worldwide usage has increased by 10%. Many analysts are speculating that 2011 will be the year in which QR codes…
Read MoreColorful and Interactive Marketing Signage
Herbal Essences has introduced a new retail campaign making use of QR codes and Microsoft Tags on in-store signage. The codes will enable shoppers to view detailed information about hair care products. Customers will also be able to find information on what products that best suit their hair type. The campaign will appear in more than 53,000 stores around the country, according to the company. The campaign will make use of Microsoft Tags along with QR codes. The Tags are being considered the next generation of barcode technologies. 2d barcodes…
Read MoreLarge media firm in India uses QR Codes to win over consumers
Cyber Media, and India-based publishing and specialty media firm, has announced that they will be using QR codes in print media throughout India as part of their efforts to connect with customers. Scanning the code with a smart phone, or any web enabled mobile device, will take users to advertisers websites or other associated online content. “QR Codes will make print interactive,” says Prasanto K. Roy, president and editor-in-chief of Cyber Media. “We decided to commercially launch QR codes when telecom operators began rolling out 3G services that will make…
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