mobile marketing for travel industry Archives

Predictions for the leading trends for travel this year

01/09/201201/09/2012 Stephanie Beck

Orbitz has announced that mobile commerce, travel as a gift, and flash sales will be the top three trends for travel this year. Reporting that not only will American mobile commerce almost double itself this year, but it will also become an integral part of the travel experience. There was also an increase of almost 350 percent of flash sale sites between July 2009 and that same month in 2011. The growth in popularity of those sites has shown no sign of slowing down. The travel company went on to underline…

Carlson Wagonlit Travel launches new mobile app

12/24/201112/25/2011 John Montgallo

Carlson Wagonlit Travel (CWT) has introduced its new mobile app, called CWT To Go, which is accessible from smartphones with the most popular operating systems. The app is designed to assist travelers on the go to gain access to a number of different services, such as their travel itinerary and the ability to alter their schedule, as well as location-based data. CWT To Go was created by Rearden Commerce, the e-commerce partner of Carlson Wagonlit Travel, and is made exclusively available to travelers who have booked their travels and holidays…

The impact of m-commerce and social media on the hotel market

10/15/201110/15/2011 Jesse Collins

A number of recent predictions have been showing that the number of hotels that are angling to include social and mobile solutions is on the rise. The report called the Travel Distribution & Marketing Barometer has been released by EyeforTravel and examined data from 550 intermediaries and travel suppliers worldwide. This report showed that the investment into mobile marketing within that industry has increased within the higher budget categories. For instance, within the highest budget category, 41 percent reported that for three months, their mobile marketing budget allocation was sticking…

Travel leader implements winning QR code campaign

05/05/2011 Jorge Gonzalez

TTA Worldchoice, a worldwide travel trade association, will begin experimenting with QR codes in their latest mobile marketing campaign. The codes will be featured on the consortium’s various marketing materials, which will invite consumers to visit the association’s mobile website. TTA is hoping that their use of QR codes will help catch the attention of tech-savvy travelers and provide them with a more engaging experience overall. Mobile technology is undoubtedly popular. Recent studies suggest that 51% of Americans will own some sort of mobile device by the end of 2011,…

New technology tools for the traveler on the go!

04/12/2011 Jorge Gonzalez

MattsonMaps, a developer of online applications aimed at destination marketing organizations, has announced that they latest program has entered the beta phase of testing. The program, called TravelTools, helps companies manage their online content, such as maps, calendar and newsletters. The company hopes to appeal to the growing mobile marketing crowd by making use of QR codes to go along with their program. “A majority of travelers use smart phones and mobile devices,” says company president Mark Mattson. “They’re using them to gather information and make decision,” he adds. Smart…