QR Code Press

Amazon mobile commerce strategy places focus on apps

11/02/201111/02/2011 Jesse Collins

Amazon has announced that it is continuing to further its goal to dominate mobile commerce by launching a shopping app for its endless.com website, which will be available to users of iPhone devices and will align well with the company’s strategy of creating mobile editions of its websites that so far include apps for its other destinations: Zappos.com and Myhabit.com. According to Tracy Ogden, the Amazon, Seattle spokesperson, Amazon aims to provide its patrons with the optimal online shopping experience. Ogden said, “As more people are carrying their iPhones, we…

YouTube is a stroke of mobile marketing genius

08/21/201108/20/2011 Sam Lambert

As Google continues the implementation of a strategy that has been designed to keep the internet giant at the head of the mobile marketplace, YouTube is being acknowledged as an important element of that effort. Its recent purchase of Motorola is only one of its many steps into the mobile world, that have also included a number of services such as mobile payments, which are currently being tested and are expected to begin taking off in the near future. What has been considered quite surprising is that its ownership of…

Healthcare industry is going mobile with award winning apps

06/10/201106/10/2011 Jennifer Goula

The healthcare industry’s ever-growing trend toward mobile technology has taken another step forward with the introduction of new award-winning apps available to smartphone users, such as those introduced by Humana. Smartphone users are no stranger to applications relating to basic health and fitness, known as mHealth apps, and industry giants have not failed to notice. MyHumana Mobile, by Humana, one of the largest and most well-established American publically traded companies in the healthcare industry, recently received the first-ever “Best Medical App” Appy Award which was handed out in San Francisco…

Mobile Commerce – the Next “It” Thing in Shopping – Has Arrived

06/09/2011 Stephanie Beck

Smartphone apps and technology are considered not only to be the next big thing in commerce, but are already playing an important role in reshaping the retail marketplace. The results of a PayPal survey made in partnership with the Australian Retailers Association, which was released earlier this year, revealed that online transactions made by way of mobile phone have skyrocketed in Australia. It suggested that among consumers with smartphones, 68 percent intend to use this payment method in the future. It also indicated that spending via mobile phone broke the…

Mobile commerce industry leaders join forces

06/03/2011 Jesse Collins

ShopSavvy, a leading mobile shopping assistant platform, has announced their partnership with ShareSquare, a marketing platform specializing in QR codes. The pair has unveiled plans to release a new service for both marketers and consumers. The platform being developed aims to provide both with an optimum QR code experience unlike any other. As per the agreement, both companies will begin promoting the other through their normal services. Alexander Muse, CEO of ShopSavvy, wants to see QR codes put to good use in the marketing world. “So many marketers have experimented…