QR Code Press

So what do people really think about mobile commerce

05/25/201105/21/2011 Stephanie Beck

Mobile commerce is a topic that everyone has some interest in. Not just in the U.S., but all over the world. Even in developing countries; they know about mobile commerce and mobile payments. Research Company GfK performed a survey in nine countries, of over eight thousand adults to see what people really thought about mobile commerce. More than 60 percent of the adults surveyed in the U.S., UK, Germany, Italy, Spain, South Korea, China, France and Brazil, replied positively about the idea of making mobile payments. The younger age group,…

Ebay doing a little shopping of their own

05/17/201105/17/2011 L. Green

Online auction and shopping giant eBay has spent more than 200 million dollars in the last year making acquisitions of three businesses. This may not sound like much, but when you put it all on paper and look at the big picture; then you start to see it. EBay has been building itself to be right in the center of mobile and local commerce, and payments. Besides owning PayPal, eBay now owns three other companies. The first was purchased in June of last year; a barcode-scanning application called RedLaser. RedLaser…

Mobile privacy…the end or the beginning?

05/02/201105/02/2011 John Montgallo

Technology is a wonderful thing. In the right hands, technology can create limitless possibilities for the good of mankind. It seems lately, the development of technological devices has run farther ahead, than most of us can keep up with. However, the recent news of Apple and Android collecting data location information on mobile users brought it all to a momentary screeching halt. Face it, we all love our gadgets. Even if we can’t figure out how to make our new phones work right; technology has improved all our lives, to…

Moving into the next chapter of mobile commerce: Mobile Marketing Strategies Summit Report 2011

04/29/2011 Stephen Vagus

This week, San Francisco played host to the Mobile Marketing Strategies Summit. The event is the first ever of its kind – a gathering of marketing enthusiasts that have been enchanted by the possibilities of mobile campaigns. The summit shed light on what has thus far been a vague industry. Mobile marketing may not be an explicitly new field, but it has never been as powerful as it is today, thanks to the popularity of technologies like the QR code and NFC tag. Many have been weary to try yet…

France way ahead of the mobile commerce movement

04/26/2011 Stephanie Beck

Near Field Communication (NFC) marketing programs are being developed for supermarkets to assist shoppers with preferences, sales, in store product locations and more. The current program is being tested in Nice, a small town outside of France, at a local branch of a supermarket chain called Leclerc. NFC technology is quickly taking its place in our society as an interactive tool that will change the way we shop and market products. Several large U.S. companies such as Google, IBM, and American Express, are all immersed (and invested) in bringing this…