Microsoft Tags picked up by Scanbuy QR codes

Microsoft Tag bought by Scanbuy

Microsoft Tags falter beneath the reign of QR codes QR codes have been gaining popularity, but there are other types of codes that have fallen by the wayside in recent years. Microsoft had developed an alternative to QR codes in 2009, called Microsoft Tags. These Tags were quite similar to QR codes in that they could be scanned with a mobile device to reveal digital content. Unlike QR codes, however, the Tags featured a much more colorful style, utilizing vibrant triangles instead of the black and white squares that QR…

Read More

Newegg launches Golden Egg Games campaign to reward customers

Newegg.com

Campaign makes use of Microsoft Tags Newegg, one of the largest online electronics retailers in the U.S., has announced that it has chosen technology developed by Microsoft and L4 Mobile, a developer of mobile applications, to launch the Golden Egg Games campaign. The campaign aims to provide Newegg customers with chances to win various prizes, including discounts and free gadgets or gaming consoles. The campaign will be powered by a variant of QR codes developed by Microsoft, called Microsoft Tags, as well as L4’s Interplay platform. Tags becoming a popular…

Read More

Northwest Mailing Service adopts QR codes and Microsoft Tags

QR Codes mobile commerce used by mail service

Tags and QR codes keep track of the mail. The Northwest Mailing Service, a direct mail company based in Chicago, Illinois, has announced that it will be introducing QR codes and Microsoft Tags to its services. The company decided to adopt the mobile technologies after examining the response clients had regarding QR codes. Northwest believes that the codes could play a significant role in influencing the purchasing behavior of consumers and will be using the codes to help clients connect with a wider audience. The codes will begin appearing on…

Read More

Microsoft registers new NFC Tap and Do trademark for Windows 8

Microsoft mobile secrurity Outlook app

Technology giant Microsoft seems to have plans to enter the arena of NFC. The company has applied to register a new patent for its upcoming Microsoft Tap and Do initiative. According to the application, the trademark will be used to cover all of the company’s products that make use of NFC technology. This includes hardware, such as computers and mobile devices, as well as computer software. While this has implications for Microsoft’s long-term goals with technology, one of the mark’s immediate uses may be with the Windows Phone 8. The…

Read More

Alan Wake gets upgraded for the PC and takes on QR codes

Alan Wake QR Code in Game

Last week, the much anticipated mystery/action game “Alan Wake” made its debut on the PC. The game had originally been released for the Xbox 360 two years ago but remains a favorite for computer gaming enthusiasts. Developer Remedy Entertainment decided to bring the game to PC as a response for the overwhelming demand from fans to do so. The ported version of the game features upgraded graphics and some interface tweaks, but it also includes a number of Easter eggs that can be found hidden away within QR codes. The…

Read More

Top 100 magazines increased QR code use by 617 percent in 2011

QR Code Statistics

According to a Nellymoser study, the use of QR codes, such as 2D barcodes and Microsoft Tags, skyrocketed by 617 percent between January and December 2011 within the top 100 American magazines. Nellymoser is a mobile technology and marketing company based in Massachusetts and its data indicated that most of the growth of the use of QR codes was driven by advertisers. From the beginning to the end of last year, the number of magazine pages that included these barcodes rose from 3.6 percent to 8.36 percent. This most recent…

Read More

Scanbuy study shows majority of marketers to adopt QR codes in the near future

QR Code Statistics

The viability of QR codes in a changing market that is becoming more focused on mobility is much debated amongst marketers and companies looking to catch the attention of tech-savvy consumers. Scanbuy, a leading mobile barcode company, has released a new study concerning the matter. The study notes that, despite the rampant unfamiliarity of the codes amongst consumers, businesses are taking a keen interest in QR codes. Indeed, the codes are becoming so popular in the marketing world that the majority of advertisers may be using them in some way…

Read More

Action needs to be taken to save the QR code

qr code

QR codes may be widely recognized in the mobile marketing world as having a tremendous amount of potential – the majority of which hasn’t even been identified yet – but at the same time, the future of these two dimensional barcodes is becoming shaky, and it may only continue to decline unless the right action is taken to rescue them. Over the last few years, QR codes have made some headway into popularity, including the use by large corporations such as Google, which is highly involved in mobile. However, the…

Read More

Magazines are finding greater use of QR codes

QR Codes

Meredith Corp has announced that it will be joining the growing trend for magazine use of two dimensional barcodes, by adding Microsoft Tag as a standard advertising tool in its range of magazines. The company has already been using the barcodes in its publications such as Traditional Home, Better Homes and Gardens, and Family Circle, and its figures show that among the readers who scan the tag, between 10 and 20 percent will either view or use the ad in some way. That said, the actual number of individuals who…

Read More

New 2D barcode sweepstakes record set by SHAPE Magazine

Microsoft Tag

Top women’s active lifestyle magazine, SHAPE, has announced the massive success of its mobile sweepstakes that used 2D barcodes… such as QR codes, and Microsoft Tags – which broke previous records of the use of the technology, with almost 400,000 scans. The sweepstakes was detailed in the November issue of the magazine in celebration of the 30th anniversary of the brand. The campaign was created by the mobile marketing company called Nellymoser, and involved an interactive sweepstakes that gave the magazine’s readers the chance to win one of nearly 1000…

Read More